Privacy Policy

Privacy Policy Last modified: July 1, 2025 

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We tried to keep this policy as simple and jargon-free as possible to help you understand what information we collect, how we use it, and what choices you have about it. You should read this policy in full, but here's a brief summary with the key points:

We don't sell your personal data to anyone. Never have, never will.

• All we know about you and your child is what you share by visiting and using our website. We don't collect any information from third parties, so it's completely up to you to decide what you want to share.

• When you use our website, we receive some basic information like your device type and IP address. You can choose to share additional information by creating an account.

• We use your information for improving our services, providing you with relevant learning content, and keeping our website functional and secure.

• You can opt in and out of our emails, update your account details, or delete it entirely at any time.

• We use your answers to our learning assessment to provide personalized results and improve our understanding of learning styles. You're completely free to decide which assessments to take.

• If you have any questions about this policy, please don't hesitate to contact us.  

•                          How Do We Collect Information?

First, we collect information you share on our website. This includes your email address, your child's age and grade level, responses to our learning assessment, and any other information you choose to enter.

Important: Our assessment is designed for parents to answer questions about their children. We do not collect personal information directly from children under 18.

Second, if you purchase premium content on our website, we'll collect payment information, contact details (like email address), and details of what you bought.

Finally, we record certain technical information when you use our website, including your IP address, browser type, page views, and how you navigate our site.

We use cookies (small data files stored by your browser) to remember your login status, assessment results, and website preferences. Most of our website functionality requires cookies.

Cookies By using our website, you consent to our use of cookies. We use persistent cookies that remain on your device until deleted or expired.

We use Google Analytics to understand how our website is used. If we have an existing customer relationship with you (you've purchased something from us), we may also use Facebook Pixel and Google Ads tracking to analyze the effectiveness of our advertising campaigns. We cannot see your Facebook profile or other personal data you've shared with Facebook or Google.

You can opt out of:

• Google Analytics tracking at any time

• Facebook advertising targeting 

• Google advertising targeting

Most browsers allow you to reject cookies, though this may impact website functionality.

2. How Do We Use the Information We Collect?

We use your information to:

• Send you your child's learning assessment results

• Send account-related messages like password recovery emails

• Process payments and send order confirmations if you purchase premium content

• Provide you with learning content relevant to your child's learning style

• Send you educational tips and strategies (with your consent)

• Respond to your questions or support requests

• Improve our website and develop new learning resources

We also use your information for:

• Analytics to understand how families use our website and improve our services

• Research to better understand learning styles and improve our assessment (your data is anonymized for research)

• Website security and fraud prevention

• Compliance with our terms of service

Email Communications With your consent, we'll send you:

• Learning tips tailored to your child's learning style

• New resource announcements and updates

• Special offers for premium learning materials

• Research insights about learning styles

You can unsubscribe at any time by clicking the link in any email or contacting support@gokid.io.

We will never sell, rent, or share your email address with other companies for their marketing purposes.

We use Google Analytics to analyze website usage, and if you've purchased from us, we may also use Facebook Pixel and Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. We cannot see your Facebook profile or other personal data you've shared with those platforms.

3. Do We Transfer Your Information Elsewhere?

As a digital service, we work with trusted providers, some located outside your country, to operate our website. We ensure appropriate safeguards are in place for any international transfers.

Third party providers we may share information with include:

• Email service providers (to deliver learning tips and account emails)

• Payment processors (to handle purchases securely)

• Analytics services (to understand website usage)

• Customer support tools (to respond to your questions)

• Cloud hosting services (to store data securely)

• Google and Facebook, to measure advertising effectiveness and website analytics (for existing customers only). Their privacy policies are available at their websites

We always transfer the minimum data necessary and use encryption where possible.

4. How Can You Manage Your Information?

If you have an account, you can:

• Update your email address and account details

• Change your child's information (age, grade level)

• Manage email preferences

• View your assessment results

• Delete your account entirely

If you delete your account, we'll remove your personal information but may retain anonymized assessment responses for research purposes.

You can also ask us to:

• Correct any personal information

• Remove specific information from our website

• Provide you with a copy of your data

5. How and When Do We Share Your Information?

We don't share your personal information except:

• With service providers who help us operate our website (under strict confidentiality agreements)

• When required by law or legal proceedings

• To protect the safety of you, your child, or others

• If our business is sold or merged (your data would transfer to the new owner)

We might sometimes run Facebook ads and Google Ads. 

6. How Long Do We Keep Your Information?

We keep your information only as long as needed to provide our services:

• Account information: Until you delete your account

• Assessment responses: Anonymized and kept for research purposes

• Payment records: 7 years for tax and legal requirements

• Email preferences: Until you unsubscribe

• Website usage logs: 1 year

We'll delete inactive accounts after 3 years of no activity.

7. Children's Privacy

Our service is designed for parents and requires users to be at least 18 years old. We do not knowingly collect personal information from children under 18. Our assessment is about children but taken by their parents or guardians.

If you're under 18, please do not use our website or provide any personal information.

8. Your Rights

You have the right to:

• Access your personal information

• Correct inaccurate information

• Delete your personal information

• Receive a copy of your data

• Object to certain uses of your information

• Withdraw consent for email communications

To exercise these rights, email us at support@gokid.io from your account email address.

9. How Do We Secure Your Information?

We use reasonable security measures including:

• Encrypted data transmission

• Secure, password-protected servers

• Limited access to personal information

• Regular security updates

However, no internet transmission is 100% secure. Please be careful when sharing sensitive information online.

10. Contact Us

Questions about this privacy policy? Contact us at support@gokid.io.

11. Updates to This Policy

We may update this privacy policy occasionally. We'll post new versions on our website and notify you of significant changes via email.

Your continued use of our website after changes means you accept the updated policy.